I just came across this 2004 TED talk in which Malcolm Gladwell explains why we should NOT ask customers what they want.
In the case of spaghetti sauce, at least, we cannot always explain what we want. Especially when asked about our preferences, we are more likely to list what is currently known and popular than [...]
Read moreGreat design doesn’t make it less depressing, unfortunately.
Continued… see the whole scary story on Mint.com.
Read moreJacob Nielsen just proclaimed the lightbox the “interaction design technique of the year“:
In UI terms, a lightbox draws the user’s attention to a dialog box, error message, or other design element in the middle of the screen by dimming the rest of the screen.
Yes, the lightbox has some benefits. It shows you an Important Message [...]