I just came across this 2004 TED talk in which Malcolm Gladwell explains why we should NOT ask customers what they want. In the case of spaghetti sauce, at least, we cannot always explain what we want. Especially when asked about our preferences, we are…
I just discovered Creating Passionate Users, a blog/website that explores topics similar to my own interests (cognitive science & usability) but in a much more focused & professional way. We are all passionate about the brain and metacognition, most especially–how the brain works and how…
When it comes to self-deception, we humans are experts. We are quite able of convincing ourselves, for example, that we know something when in fact we really don’t. One of my favorite cogsci blogs, Mixing Memory, describes this phenomenon — called the illusion of explanatory…
Scientists are in a mad rush to locate specific emotional and mental states in the brain: schadenfreude, empathy, even anomie (well, almost). Articles are published every day about scientists “mapping new regions of the brain” and are often accompanied with now familiar images of brains…
“Information overload” has been in our vocabulary for decades–we can all relate to the frustration of receiving 100+ emails a day and not having enough time to process all the information that comes at us. We joke about it. Philosopher Daniel Dennett offers a disturbing…
Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.©2006-2011 CLG
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