I just came across this 2004 TED talk in which Malcolm Gladwell explains why we should NOT ask customers what they want.
In the case of spaghetti sauce, at least, we cannot always explain what we want. Especially when asked about our preferences, we are more likely to list what is currently known and popular than [...]
Read moreI just discovered Creating Passionate Users, a blog/website that explores topics similar to my own interests (cognitive science & usability) but in a much more focused & professional way.
We are all passionate about the brain and metacognition, most especially–how the brain works and how to exploit it for better learning and memory. Oh yeah, and [...]
When it comes to self-deception, we humans are experts. We are quite able of convincing ourselves, for example, that we know something when in fact we really don’t. One of my favorite cogsci blogs, Mixing Memory, describes this phenomenon — called the illusion of explanatory depth — in some detail:
The idea behind the illusion of [...]