30.04.2007 business of design, user-topia No Comments

eBay’s Usability ROI

Jacob Nielsen writes in his latest column that eBay’s recent earnings increased because of better usability.
eBay reported record profits for Q1. This despite the fact that the number of auction LISTINGS only increased by 2%. However, merchandise SOLD increased by 14%.
In presenting the record numbers, the CEO, Meg Whitman, said that “the company had been [...]

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