Category Archives: business side of design

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eBay’s Usability ROI

Jacob Nielsen writes in his latest column that eBay’s recent earnings increased because of better usability. eBay reported record profits for Q1. This despite the fact that the number of auction LISTINGS only increased by 2%. However, merchandise SOLD increased by 14%. In presenting the…


Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.

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