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Watch "The Story of Electronics" Leave a comment Read more »

Watch “The Story of Electronics”

Annie Leonard’s new video “The Story of Electronics” is not to be missed! Too many of our electronic devices are “designed for the dump” — new features require higher processor speeds, which requires replacing the entire unit (cell phone, laptop, media center, etc.). This is…


Interactive, paper-based prototyping idea Leave a comment Read more »

Interactive, paper-based prototyping idea

I love this! No more excuses for not testing a design. And it looks like fun, so who would want to skip this step? From IDEO. Prototyping for Elmo’s Monster Maker iPhone App. from IDEO on Vimeo.


Loyalty - is there an app for that? Leave a comment Read more »

Loyalty – is there an app for that?

This morning I was cleaning out my purse and had a great idea for a new mobile app. I’m sure it’s already been done, but here goes. The dominant retailer tactic these days is loyalty cards. Things are cheaper if you have one, and usually…


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Get excited!

Via 43Folders, this made my day. Thank you Merlin!


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My favorite spaghetti sauce? Don’t ask me …

I just came across this 2004 TED talk in which Malcolm Gladwell explains why we should NOT ask customers what they want. In the case of spaghetti sauce, at least, we cannot always explain what we want. Especially when asked about our preferences, we are…


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Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.

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