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Customer ratings: likes, thumbs, or stars? 1 Comment Read more »

Customer ratings: likes, thumbs, or stars?

Rating systems are an increasingly common feature on sites that catalog products or services. What may at first glance seem like a simple question – should the rating scale be thumbs or stars – actually reveals much more nuance on closer examination. Different rating scales…


10 guidelines for effective search results Leave a comment Read more »

10 guidelines for effective search results

Despite the ubiquity of search behavior, and well-established conventions for presenting search results, I still see plenty of cumbersome, confusing search tools out there. This article is my attempt to summarize the most important elements of a successful search UI.


A new twist on the autoresponder email Leave a comment Read more »

A new twist on the autoresponder email

Like any good online shopper, I receive a ton of confirmation emails from sites I give money to. Most of them are written by robots and say really boring things like “your order has been received”. Nice to know, but they only stay in my…


Axure how-to: create a conditional button 2 Comments Read more »

Axure how-to: create a conditional button

Axure is my absolute favorite tool for wireframing, prototyping and even functional specs – but despite my ongoing love affair with the program, it’s not the easiest thing in the world to figure out. This post will be the first in a series of “Axure…


Watch "The Story of Electronics" Leave a comment Read more »

Watch “The Story of Electronics”

Annie Leonard’s new video “The Story of Electronics” is not to be missed! Too many of our electronic devices are “designed for the dump” — new features require higher processor speeds, which requires replacing the entire unit (cell phone, laptop, media center, etc.). This is…


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Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.

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