caitlin gannon

My favorite spaghetti sauce? Don’t ask me …

I just came across this 2004 TED talk in which Malcolm Gladwell explains why we should NOT ask customers what they want.

In the case of spaghetti sauce, at least, we cannot always explain what we want. Especially when asked about our preferences, we are more likely to list what is currently known and popular than [...]

Intermountain Centers

Intermountain Centers for Human Development, 2005-2009.
Site redesign for nonprofit agency. Project included graphic design, information architecture, web content development, and user authentication for a staff-only section. Ongoing site maintenance since 2005.