I just came across this 2004 TED talk in which Malcolm Gladwell explains why we should NOT ask customers what they want. In the case of spaghetti sauce, at least, we cannot always explain what we want. Especially when asked about our preferences, we are…
Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.
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Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.
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