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STC Berkeley writeup on Ajax/Web 2.0

The November/December 2007 of Ragged Left, the newsletter of the STC Berkeley Chapter, is now online.

The issue includes my summary of a talk given by Adaptive Path‘s Sarah Nelson and David Verba, entitled “Lessons Learned from Web Applications and User Centered Design“.

In their talk, they defined Ajax and Web 2.0 and then offered insights into how these developments in web application design offer both opportunities and challenges in designing effective user experiences.


  • CG

    Jacob Nielsen’s latest Alertbox addresses how Web 2.0 can be dangerous:

    Unlike some older technologies (notably, Flash and PDF), Web 2.0 ideas are not inherently bad for users. They can be highly effective; we sometimes see examples of usability-enhancing Web 2.0 designs in our studies. But it’s more common to find Web 2.0 ideas that either hurt users or simply don’t matter to users’ core needs. While the latter case might seem innocent, irrelevant website “enhancements” diminish profits because they indicate a failure to focus on those simpler design issues that actually increase sales and leads.

Ideas and thoughts related to customer experience, usability, learning, cognitive science, and whatever else I find interesting.

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