37signals says:

We’re a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. Our products do less than the competition — intentionally.

We believe software is too complex. Too many features, too many buttons, too much to learn. We build web-based products that do less, work smarter, feel better, and are easier to use.

The simplicity trend is everywhere. Less is more. But is it really that … well … simple?