In A List Apart (16 Jan 06), Jeffrey Zeldman offers a different perspective on the “Web 2.0″ hype. His explanation of the phenomenon is particulary succinct:
Some small teams of sharp people—people who once, perhaps, worked for those with dimmer visions—are now following their own muses and designing smart web applications. Products like Flickr and Basecamp are fun and well-made and easy to use.
That may not sound like much. But ours is a medium in which, more often than not, big teams have slowly and expensively labored to produce overly complex web applications whose usability was near nil on behalf of clients with at best vague goals. The realization that small, self-directed teams powered by Pareto’s Principle can quickly create sleeker stuff that works better is not merely bracing but dynamic. As 100 garage bands sprang from every Velvet Underground record sold, so the realization that one small team can make good prompts 100 others to try. […]
The best and most famous of these new web products foster community and collaboration, offering new or improved modes of personal and business interaction.
The masses first got a taste of the “new” power of the Web via political blogs, especially around the last presidential election. They realized a blog isn’t just geeks talking about code, it’s also something that can mold and change opinions.
And then, of course, there is the money aspect:
As the first properly valued “Web 2.0†properties began to find buyers, a frenzy like the old one popped hideously back to life. Yahoo spent how much? Google bought what? Here was real blood in the water.But how to persuade the other sharks in the tank that this blood feast was different from the previous boom-and-bust? Easy: Dismiss everything that came before as “Web 1.0.â€
“Web 2.0″ isn’t just about blogging and tagging, nor is it just about the cool & shiny technologies (AJAX, primarily) that make these new products work. It’s a fundamentally different approach to managing information (what? allowing users to define their own categories? letting any guy off the street make changes in Wikipedia - are you crazy?).
There are some serious cultural implications to this New Web Thing, whatever we want to call it — for example, our reverence for experts in a field may change as we realize that plenty of people have knowledge to share, whether they are academically decorated for it or not.
But for those of us who are web savvy, it’s also important to remember that the average person has still never heard of “Web 2.0″, doesn’t really know what a blog is (though they think the neighbor’s kid might have one), and only uses the Internet for email, shopping and sending obnoxious chain letters to their family members. In reality, most of us web types will continue to develop applications with an eye on the possibilities but with most of our efforts still focused on the basics: usability, reliability, scalability, good design, etc. But bit by bit, the groundswell will influence “traditional IT”… who knows, maybe I’ll sneak a wiki into my next design…